Nexo Supports Mifel Tennis Open as Official Crypto Partner
Nexo, a leading digital asset wealth platform, has officially become the Crypto Partner of the Mifel Tennis Open, a prominent event sponsored by Telcel-Oppo. This partnership further demonstrates Nexo’s dedication to enhancing its presence in Latin America, marking its second sponsorship of an ATP tournament in Mexico. Additionally, the company is excited to collaborate with emerging tennis talent Rodrigo Pacheco Mendez, highlighting its investment in the future of sports in the region.
Nexo Expands Sports Sponsorship in Latin America
In its ongoing efforts to support sporting events across Latin America, Nexo has secured the title of Official Crypto Partner for the Mifel Tennis Open, which expects an attendance of around 35,000. This follows their earlier sponsorship of the Acapulco Open, underscoring Nexo’s commitment to engage with local communities through sports.
Enhanced Features in the Latest Nexo App
Users can now experience a revamped Nexo app, showcasing improved features for tracking market trends, portfolio balances, and profit-and-loss metrics. With a fresh design, enhanced vibration feedback during chart interactions, color-coded price movements, and real-time price updates every three seconds, the app aims to provide clarity and usability for its users.
Collaboration with Rising Tennis Star Rodrigo Pacheco Mendez
Nexo has also announced a new partnership with young tennis player Rodrigo Pacheco Mendez. This collaboration signifies Nexo’s commitment to nurturing future talent and connecting with individuals who embody the spirit of innovation, much like its clientele. Throughout the tournament, Mendez will be actively involved in various engagements designed to merge the realms of sports and digital finance.
Rodrigo Pacheco Mendez Expresses Excitement About Partnership
Rodrigo Pacheco Mendez expressed his enthusiasm for this long-term partnership with Nexo, stating that the collaboration transcends mere sponsorship of tennis. He emphasized Nexo’s understanding of the dedication and perseverance required to achieve success. Mendez is proud to align with a company that champions growth and commitment for both athletes and investors alike.
The Mifel Tennis Open: A Highlight of the ATP Tour
Recognized as one of the most scenic events on the ATP Tour, the Mifel Tennis Open takes place each July in Los Cabos, Baja California Sur. Since launching in 2016, it has attracted elite players, including champions like Daniil Medvedev and Stefanos Tsitsipas. The 2025 tournament is set to feature prominent names such as Lorenzo Musetti, Andrey Rublev, and the reigning champion Jordan Thompson.
Nexo’s Commitment to the Latin American Community
Kosta Kantchev, Co-founder and Executive Chairman of Nexo, shared insights into the company’s motivation behind participating in such events. He noted that tennis embodies qualities like foresight and resilience, paralleling the principles of wealth creation. Kantchev highlighted how their return to the ATP stage reinforces a commitment to lasting success through experiences that mirror the values exemplified in championship tennis.
Enhancing the Client Experience Through Strategic Partnerships
The collaboration with the Mifel Tennis Open by Telcel-Oppo plays a vital role in enhancing the premium experience for Nexo clients. The activation includes a special lounge for Nexo Private clients, where they can unwind and engage in meaningful discussions. Opportunities for private tennis clinics with top players further enrich this exclusive experience. By investing in high-profile events like the Mifel Tennis Open, Nexo is redefining the client experience within the digital asset wealth management sphere while solidifying its dedication to the Latin American market.
