Starbucks in the US is launching a beta version of its Rewards Program that allows members to earn non-fungible tokens and buy them on the Polygon ( MATIC ) blockchain.
Starbucks Odyssey is the loyalty program for employees, customers and partners.
Members have the opportunity to take part in a series of interactive activities called ‘Journeys’. Once they are done, they will be rewarded with ‘Journey Stamps’ NFTs that can be minted using MATIC or Odyssey points. This will unlock new benefits as well as experiences.
As stated Starbucks executive vice-president and chief marketing officer Brady Brewer:
“Our innovative spirit has led to the creation of Starbucks Odyssey. We are determined to exceed the expectations of all our customers.”
Our Starbucks Odyssey journey began with the beta launch. We are thrilled to work with our partners and members, who will shape the Odyssey experience together.
The Seattle-based company said it sent its first batch this month. They will continue to send invitations to a wider audience starting in January 2023.
Starbucks has announced that in September it will launch a rewards program based on blockchain in partnership with Polygon.
MATIC traded for $0.93 at the time of writing. This represents growth of 4.09% over the last 24 hours.
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