Nexo Partners with DP World Tour for Historic Sponsorship
Nexo Forms Groundbreaking Partnership with DP World Tour
Nexo, a leading platform for digital asset management, has established a significant three-year partnership with the DP World Tour, designating Nexo as the Official Digital Asset and Wealth Partner until 2027. This marks a historic collaboration, representing the first-ever sponsorship between a cryptocurrency wealth management entity and a major professional golf tour, positioning both organizations at the cutting edge of innovation in sports and finance.
Inaugural Events and Key Highlights
The partnership will kick off with six prestigious tournaments in 2025, including the Genesis Scottish Open, which will feature prominent golfers such as Rory McIlroy, Scottie Scheffler, and Matt Fitzpatrick. Other notable events include the Betfred British Masters, the BMW PGA Championship, and the Abu Dhabi Championship, culminating in the DP World Tour Championship in Dubai. A key highlight of the schedule is the newly branded Nexo Championship, scheduled for August 7-10, 2025, at the renowned Trump International Golf Links in Aberdeenshire, Scotland. This event represents Nexo’s ambitious entry into the realm of global sports sponsorship, combining excellence, performance, and innovation in a revered golfing landscape.
Insights from Leadership
Antoni Trenchev, Co-founder and Managing Partner of Nexo, emphasized that this partnership embodies the shared values of wealth creation in golf: preparation, discipline, and foresight. He noted that both the DP World Tour and Nexo are committed to precision and performance, whether on the golf course or in financial arenas. Trenchev remarked, “Golf aligns perfectly with our brand ethos: it is elevated, global, and principled.”
Max Hamilton, Executive Commercial Director at the DP World Tour, echoed these sentiments, stating that Nexo’s innovative mindset aligns effortlessly with the Tour’s vision. He highlighted that as the DP World Tour leverages cutting-edge technology to connect golf enthusiasts worldwide, Nexo is revolutionizing wealth management through digital means. Hamilton pointed out that the demographics of their audience—global, affluent, and financially savvy—create a compelling foundation for strategic engagement through this partnership.
Luxury Experiences and Brand Synergy
At each tournament, Nexo plans to offer exclusive hospitality and bespoke experiences tailored to its high-net-worth clientele. The strategic branding efforts both on and off the course will reflect the shared principles of discipline, precision, and enduring performance, paralleling Nexo’s commitment to fostering sustainable wealth growth.
About Nexo and Its Vision
Since its inception in 2018, Nexo has been dedicated to helping clients manage, preserve, and expand their cryptocurrency investments. This partnership marks a pivotal step in Nexo’s international strategy, reinforcing its objective of pioneering the future of wealth creation. The collaboration signifies the emergence of a new breed of partner in elite golf—one that is driven by digital innovation and a global perspective.
Nexo’s Commitment to Client Success
Nexo aims to empower clients in managing their digital assets effectively. The company’s mission focuses on customer satisfaction and delivering personalized solutions that generate lasting value, complemented by continuous client support. Operating in over 150 jurisdictions, Nexo has amassed over $11 billion in assets under management and processed $320 billion in transactions, showcasing its commitment to delivering value to a global clientele. The platform combines advanced technology with a client-centric approach, offering high-yield savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including its pioneering crypto debit/credit card.
About the DP World Tour
The DP World Tour serves as the primary men’s professional golf circuit within the European Tour organization. As a global tour, it highlights international talent at various iconic locations, fostering connections within the golfing community. The Tour’s schedule for 2025 features 42 tournaments across 26 countries, structured into three distinct phases: five ‘Global Swings’, the ‘Back 9’, and the ‘DP World Tour Play-Offs’. This includes five Rolex Series events, representing the highest caliber of competition, and four Major Championships that contribute to the Race to Dubai Rankings, culminating at the DP World Tour Championship in Dubai.
Conclusion
This partnership between Nexo and the DP World Tour signifies a transformative shift in the landscape of both sports sponsorship and wealth management, paving the way for future collaborations that merge the worlds of finance and professional athletics.
